As of July 15, 2026
This Privacy Policy explains how we process personal data when you visit our website, use our online store, contact us, or order our products.
We process personal data in accordance with the Swiss Federal Act on Data Protection (DSG), the Swiss Data Protection Ordinance (DSV), and, where applicable, the European Union’s General Data Protection Regulation (GDPR) as well as the German Telecommunications and Digital Services Data Protection Act (TDDDG).
MAGU Swiss AG
Vordergasse 54
8200 Schaffhausen
Switzerland
Phone: +41 (0)52 533 18 00
Email: info@magu-swiss.ch
Represented by: Stefan Günthner
If you have any questions regarding the processing of your personal data or the exercise of your data protection rights, you can contact us using the contact information provided above.
Personal data refers to any information relating to an identified or identifiable natural person. This includes, for example, name, address, email address, phone number, IP address, as well as order and communication data.
"Processing" refers to any handling of personal data. This includes, in particular, the collection, storage, organization, use, transmission, modification, and deletion of data.
We process personal data only to the extent necessary, in particular to:
To the extent that the GDPR applies, we base our processing in particular on Article 6(1)(a) of the GDPR in cases involving consent, Article 6(1)(b) of the GDPR for the performance of precontractual measures or a contract, Article 6(1)(c) of the GDPR for legal obligations, and Article 6(1)(f) of the GDPR for legitimate interests.
When you visit our website, the web server automatically collects technical data. This may include:
This data is required to provide the website from a technical standpoint, ensure system security, detect errors, and prevent misuse. This data is not combined with any other data.
Server log data is stored only for as long as necessary for the purposes stated. It is then deleted or anonymized, unless legal retention requirements or security-related reasons necessitate longer storage.
Our website uses cookies and similar technologies. Cookies are small text files that are stored on your device. Some cookies are technically necessary to enable the website, the shopping cart, the ordering process, and other features you request.
We use optional cookies and technologies for statistics, marketing, or external media only if you have previously given your consent through the consent management system. You can revoke your consent at any time via the cookie settings, effective for the future.
Technically necessary cookies cannot be completely disabled if you want the website to provide the features you have specifically requested. You can also delete or block cookies through your browser settings. Doing so may limit certain features.
When you contact us via the contact form, email, or phone, we process the information you provide in order to respond to your inquiry and advise you on the right MAGU IN solution.
In particular, the following data may be processed:
Your data is processed to carry out pre-contractual measures, to respond to your inquiry, and based on our legitimate interest in efficient customer communication.
Your information will be stored for as long as necessary to process your inquiry and any follow-up questions. If a contract results from the inquiry, the statutory retention periods for contractual and business records will also apply.
Transmitting data over the Internet may pose security risks. Therefore, please do not send us any particularly sensitive information via unencrypted email.
When you use our online store, order products, or create a customer account, we process the data necessary to fulfill the order and carry out the contract.
These may include, in particular:
Data is processed for the purposes of initiating and executing contracts, processing payments, making deliveries, handling inquiries and complaints, and complying with legal accounting and record-keeping requirements.
Required fields are marked as such. Without this information, we may not be able to process your order.
Order, billing, and business data are stored in accordance with the applicable legal retention periods. After that, they are deleted or anonymized, unless there are legitimate reasons for further retention.
In our online store, you can make payments via TWINT. The service is provided by TWINT AG, headquartered in Zurich, Switzerland.
To process the payment, the necessary order and transaction data will be transmitted to TWINT as well as to the financial institutions and technical service providers involved in the payment processing. This may include, in particular, the payment amount, the currency, the order number, the payment status, and technical transaction data.
Data is processed to fulfill your order, confirm payment, prevent misuse, and comply with legal obligations. TWINT’s privacy policy also applies to data processing by TWINT.
For more information, see the TWINT Privacy Policy .
To deliver ordered goods, we provide the necessary information to transportation, freight forwarding, or shipping service providers. This includes, in particular, your name, shipping address, contact information, and order and shipping details.
Data will be transferred only to the extent necessary for delivery, scheduling a delivery date, or resolving delivery issues.
Videos from YouTube are embedded on our website. The provider for users in Europe is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
When you view or play an embedded video, information such as your IP address, device and browser information, the page you are viewing, and details about your use of the video may be transmitted to Google. If you are signed in to Google, Google may associate your view with your user account.
Depending on the technical integration, YouTube content is loaded only after you give your consent or via a privacy-friendly embedding method. You can manage these settings using the consent management system on our website.
Google may also process personal data outside of Switzerland. For more information on data processing, please see the Google Privacy Policy .
If you have given your consent, we use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics helps us understand how visitors use our website. In particular, the following data may be processed:
These cookies are used only with your consent. You can withdraw your consent at any time via the cookie settings.
Google may also process data in countries outside Switzerland and the European Economic Area. Where necessary, appropriate safeguards are put in place for international data transfers.
For more information: Google Privacy Policy .
We may use Google Tag Manager from Google Ireland Limited to centrally manage website tags and embedded services.
Google Tag Manager does not, as a rule, create its own user profiles. However, it can be used to load services that, in turn, process data. Optional analytics or marketing services are activated only with your consent.
Google Maps may be integrated into our website to display locations. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
When the map is loaded, your IP address, location data, device information, and information about your use of the map may be transmitted to Google.
Google Maps will only load if you have given your consent beforehand. Alternatively, the map can be loaded only after you actively click on it.
For more information: Google Privacy Policy .
We use Google reCAPTCHA to protect our contact forms from spam and abusive automated submissions. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
When Google reCAPTCHA is used, the following information may be processed: your IP address, browser and device information, the page you are viewing, and your mouse and keyboard interactions. This data is used solely to detect automated access and ensure the security of our website.
Google may also process personal data outside of Switzerland. For more information, see the Google Privacy Policy .
Personal data will only be disclosed to the extent necessary to process your inquiry, fulfill an order, process a payment, deliver our products, or comply with legal obligations.
Recipients may include, in particular, payment service providers, shipping and logistics companies, and technical service providers who assist us in operating our website.
To the extent that personal data is transferred to service providers outside Switzerland, this is done only in accordance with legal provisions and only to the extent that adequate data protection is ensured.
We store personal data only for as long as is necessary for the respective purposes, to comply with statutory retention requirements, or to enforce legal claims. Afterward, the data is deleted or anonymized.
We implement appropriate technical and organizational security measures to protect personal data from loss, misuse, and unauthorized access.
Our website uses encrypted data transmission (TLS).
Under applicable data protection laws, you have, in particular, the right to access the personal data processed about you, as well as the right to have inaccurate personal data corrected or deleted.
Please direct inquiries to: info@magu-swiss.ch
If you have any concerns regarding data protection, you can contact the Federal Data Protection and Information Commissioner (FDPIC).
Federal Data Protection and Information Commissioner (FDPIC)
1 Feldeggweg
3003 Bern
Switzerland
www.edoeb.admin.ch
We reserve the right to amend this Privacy Policy at any time to ensure that it complies with current legal requirements or changes to our services. The version published on this website at any given time is the one that applies.
