{"id":3386,"date":"2025-03-28T17:16:07","date_gmt":"2025-03-28T16:16:07","guid":{"rendered":"http:\/\/magu-swiss.ch\/?page_id=3386"},"modified":"2025-03-28T20:14:42","modified_gmt":"2025-03-28T19:14:42","slug":"magu-house-building-smart-traditional-and-passionate","status":"publish","type":"page","link":"https:\/\/magu-swiss.ch\/en\/magu-hausbau-mit-kopfchen-tradition-und-leidenschaft\/","title":{"rendered":"MAGU \u2013 Smart Home Building, Tradition, and Passion"},"content":{"rendered":"<section class=\"bde-section-3386-100 bde-section padding-elements\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3386-103 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3386-101 bde-heading animated-underline\">\nSmart Home Building\n<\/h2><div class=\"bde-text-3386-102 bde-text\">\nAt MAGU, homebuilding is always just that little bit more practical, economical, and sustainable. We don\u2019t settle for the standard approach, because everyone in our family-owned business is also a committed and hands-on do-it-yourselfer. So we work with you to find solutions, continue to refine our building systems for your needs, and roll up our sleeves to help wherever you need it. So you can live out your dream of owning your own home.<br><br>With a MAGU kit home, you can build efficiently, sustainably, and largely on your own\u2014using a system that has evolved over decades.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3386-104 bde-section padding-elements\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3386-105 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3386-106 bde-heading animated-underline\">\nMAGU \u2013 The Family-Owned Company with an Inventive Spirit\n<\/h2><div class=\"bde-text-3386-107 bde-text\">\nAt MAGU, homebuilding is always just that little bit more practical, economical, and sustainable. We don\u2019t settle for the standard approach, because everyone in our family-owned business is also a committed and hands-on do-it-yourselfer. So we work with you to find solutions, continue to refine our building systems for your needs, and roll up our sleeves to help wherever you need it. So you can live out your dream of owning your own home.<br><br>With a MAGU kit home, you can build efficiently, sustainably, and largely on your own\u2014using a system that has evolved over decades.\n<\/div>\n<\/div><div class=\"bde-div-3386-108 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-3386-109 bde-heading animated-underline\">\nHow It All Began with a Roller Shutter Box\n<\/h3><div class=\"bde-text-3386-110 bde-text\">\nWhen founder Max Gut began casting concrete roller shutter boxes in 1968, he probably had no idea that, nearly 50 years later, MAGU would be offering a complete\u2014and, moreover, energy-efficient\u2014home construction kit. And yet he laid the foundation for the history of MAGU\u2014a medium-sized family-owned business\u2014to become a story of clever and far-sighted inventions.\n<\/div>\n<\/div><div class=\"bde-div-3386-111 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-3386-112 bde-heading animated-underline\">\nThe Discovery of Neopor\u00ae for Home Construction\n<\/h3><div class=\"bde-text-3386-113 bde-text\">\nMax Gut purchased the license\u2014which was still expensive at the time\u2014to process polystyrene, a plastic developed by BASF. He then began molding it into shapes and manufacturing lightweight, dimensionally stable, and highly insulated built-in boxes for roller shutters and venetian blinds, instead of heavy, uninsulated roller shutter boxes.\n<\/div>\n<\/div><div class=\"bde-div-3386-114 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-3386-115 bde-heading animated-underline\">\nOne Innovation, Many Uses\n<\/h3><div class=\"bde-text-3386-116 bde-text\">\nIn the late 1970s, Max Gut began looking for a suitable successor for his successful MAGU company due to health reasons. The G\u00fcnthner family brought with them the \u201ccan-do\u201d attitude and passion for construction that were so important to him, and they took over the company and its workforce. The new owner, Otto G\u00fcnthner, soon built on Max Gut\u2019s experiments with polystyrene. He developed formwork blocks that could be easily stacked on top of one another and simply remained on the wall to provide direct thermal insulation. This made MAGU a pioneer in energy-efficient construction\u2014long before energy conservation became part of society\u2019s broader environmental consciousness.\n<\/div>\n<\/div><div class=\"bde-div-3386-117 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-3386-118 bde-heading animated-underline\">\nFrom home accessories to home construction kits\n<\/h3><div class=\"bde-text-3386-119 bde-text\">\nNeopor\u00ae, a polystyrene-based material now used so successfully by MAGU, proved to be virtually universally applicable in home construction. And so it was only natural to systematically expand the product line. Today, MAGU is led by Stefan G\u00fcnthner, the third generation of the family, and uses this ultra-lightweight, highly insulating material to manufacture nearly everything a house needs.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3386-121 bde-section padding-elements\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3386-125 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3386-126 bde-heading animated-underline\">\nAn Overview of MAGU's Success Story\n<\/h2>\n<\/div><div class=\"bde-columns-3386-122 bde-columns\"><div class=\"bde-column-3386-123 bde-column\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-3386-130 bde-heading animated-underline\">\nStyrofoam \u2013 Formwork Blocks\n<\/h3><div class=\"bde-text-3386-128 bde-text\">\nMAGU Building Systems has its origins in the innovative use of polystyrene to manufacture formwork elements with a mineral-based plaster base. It became clear early on that the material offers enormous potential for thermally insulated and energy-efficient construction.\n<\/div>\n<\/div><div class=\"bde-column-3386-124 bde-column\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-3386-129 bde-image2\" src=\"https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/magu-prospekt.webp\" alt=\"Historic MAGU brochure featuring the first Styropor wall panel with a plaster base\" loading=\"lazy\" srcset=\"https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/magu-prospekt.webp 450w, https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/magu-prospekt-300x200.webp 300w\" sizes=\"(max-width: 450px) 100vw, 450px\">\n<\/div><\/div><div class=\"bde-columns-3386-131 bde-columns\"><div class=\"bde-column-3386-132 bde-column\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-3386-133 bde-image2\" src=\"https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/magu-produktion.webp\" alt=\"A view inside the MAGU production hall with stacked polystyrene formwork elements\" loading=\"lazy\" srcset=\"https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/magu-produktion.webp 450w, https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/magu-produktion-300x200.webp 300w\" sizes=\"(max-width: 450px) 100vw, 450px\">\n<\/div><div class=\"bde-column-3386-134 bde-column\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-3386-135 bde-heading animated-underline\">\nFrom our own production\n<\/h3><div class=\"bde-text-3386-136 bde-text\">\nFor decades, MAGU has been manufacturing its components at its own plant in H\u00fcfingen. This in-house production ensures the highest level of quality control, short lead times, and a reliable supply\u2014all from a single source.\n<\/div>\n<\/div><\/div><div class=\"bde-columns-3386-137 bde-columns\"><div class=\"bde-column-3386-140 bde-column\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-3386-141 bde-heading animated-underline\">\nEnergy-efficient\n<\/h3><div class=\"bde-text-3386-142 bde-text\">\nWith a focus on insulation performance and sustainability, MAGU has set new standards in energy-efficient construction. Through in-house innovations and continuous improvement, the company has created a building system that combines environmental responsibility with economic efficiency.\n<\/div>\n<\/div><div class=\"bde-column-3386-138 bde-column\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-3386-139 bde-image2\" src=\"https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/messe.webp\" alt=\"MAGU Trade Show Booth with International References and Modular Construction System Products\" loading=\"lazy\" srcset=\"https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/messe.webp 450w, https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/messe-300x214.webp 300w\" sizes=\"(max-width: 450px) 100vw, 450px\">\n<\/div><\/div><div class=\"bde-columns-3386-143 bde-columns\"><div class=\"bde-column-3386-147 bde-column\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-3386-148 bde-image2\" src=\"https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/erstes-bausatzhaus.webp\" alt=\"The first MAGU kit house featuring traditional architecture and a garden\" loading=\"lazy\" srcset=\"https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/erstes-bausatzhaus.webp 450w, https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/erstes-bausatzhaus-300x200.webp 300w\" sizes=\"(max-width: 450px) 100vw, 450px\">\n<\/div><div class=\"bde-column-3386-144 bde-column\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-3386-145 bde-heading animated-underline\">\nSince 1980\n<\/h3><div class=\"bde-text-3386-146 bde-text\">\nMAGU homes have been built since the early 1980s. The first fully equipped MAGU home is a prime example of the durability, build quality, and functionality of these products\u2014many of which are still in use today.\n<\/div>\n<\/div><\/div><div class=\"bde-columns-3386-149 bde-columns\"><div class=\"bde-column-3386-152 bde-column\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-3386-153 bde-heading animated-underline\">\nTo this day\n<\/h3><div class=\"bde-text-3386-154 bde-text\">\nToday, families across Europe are building with MAGU\u2014from DIY projects to turnkey modular homes. With modern architecture, high-quality insulation, and an efficient modular system, MAGU offers solutions for future-proof construction.\n<\/div>\n<\/div><div class=\"bde-column-3386-150 bde-column\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-3386-151 bde-image2\" src=\"https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/erstes-bausatzhaus-heute.webp\" alt=\"A renovated MAGU kit house with a garden and children playing\" loading=\"lazy\" srcset=\"https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/erstes-bausatzhaus-heute.webp 450w, https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/erstes-bausatzhaus-heute-300x197.webp 300w\" sizes=\"(max-width: 450px) 100vw, 450px\">\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-3386-155 bde-section padding-elements\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3386-162 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3386-163 bde-heading animated-underline\">\nWhy MAGU Chooses Neopor\u00ae\n<\/h2>\n<\/div><div class=\"bde-columns-3386-156 bde-columns\"><div class=\"bde-column-3386-157 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-3386-159 bde-text\">\nNeopor\u00ae is a material made from polystyrene that is completely safe for human health. It is used in many areas of everyday life, such as in the production of food packaging and nursing pillows.<br><br>The Neopor\u00ae we use in home construction consists of only 2 % polystyrene cellular structure\u2014a full 98 % is air. As a result, the actual raw material consumption in construction using Neopor\u00ae is extremely low. The insulating properties of Neopor\u00ae, on the other hand, are outstanding. Tiny graphite particles ensure that the transfer of thermal energy within the material is reduced. In addition, the material creates a very comfortable indoor climate.\n<\/div>\n<\/div><div class=\"bde-column-3386-160 bde-column\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-3386-161 bde-image2\" src=\"https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/neopor-zellstruktur-daemmung-hausbau.webp\" alt=\"Close-up of the cellular structure of Neopor\u00ae insulation material with visible graphite particles\" loading=\"lazy\" srcset=\"https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/neopor-zellstruktur-daemmung-hausbau.webp 280w, https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/neopor-zellstruktur-daemmung-hausbau-200x300.webp 200w\" sizes=\"(max-width: 280px) 100vw, 280px\">\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-3386-164 bde-section padding-elements\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3386-165 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3386-166 bde-heading animated-underline\">\nHeadquarters in the Black Forest\n<\/h2><div class=\"bde-text-3386-172 bde-text\">\nMAGU is headquartered in H\u00fcfingen in the beautiful Black Forest. However, our extended reach now extends to Corsica, southern France, the Betragne region, Denmark, and Norway. And MAGU licensees can even be found in Australia, Bahrain, and Dubai.\n<\/div>\n<\/div><img decoding=\"async\" class=\"bde-image2-3386-173 bde-image2\" src=\"https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/magu-firmensitz-schwarzwald-huefingen.webp\" alt=\"MAGU Headquarters in H\u00fcfingen in the Black Forest \u2013 a modern production facility for energy-efficient construction\" loading=\"lazy\" srcset=\"https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/magu-firmensitz-schwarzwald-huefingen.webp 713w, https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/magu-firmensitz-schwarzwald-huefingen-300x151.webp 300w, https:\/\/magu-swiss.ch\/wp-content\/uploads\/2025\/03\/magu-firmensitz-schwarzwald-huefingen-600x303.webp 600w\" sizes=\"(max-width: 713px) 100vw, 713px\"><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Hausbau mit K\u00f6pfchen Bei MAGU ist Hausbau immer das entscheidende Bisschen praktischer, wirtschaftlicher und nachhaltiger. Mit Standard geben wir uns nicht zufrieden, weil alle in unserem Familienunternehmen ebenfalls \u00fcberzeugte und praktische Selbstmacher sind. Also denken wir mit Ihnen mit, entwickeln unsere Bausysteme f\u00fcr Sie weiter und packen an, wo Sie es brauchen. Damit Sie Ihren [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-3386","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/magu-swiss.ch\/en\/wp-json\/wp\/v2\/pages\/3386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magu-swiss.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/magu-swiss.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/magu-swiss.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magu-swiss.ch\/en\/wp-json\/wp\/v2\/comments?post=3386"}],"version-history":[{"count":14,"href":"https:\/\/magu-swiss.ch\/en\/wp-json\/wp\/v2\/pages\/3386\/revisions"}],"predecessor-version":[{"id":3408,"href":"https:\/\/magu-swiss.ch\/en\/wp-json\/wp\/v2\/pages\/3386\/revisions\/3408"}],"wp:attachment":[{"href":"https:\/\/magu-swiss.ch\/en\/wp-json\/wp\/v2\/media?parent=3386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magu-swiss.ch\/en\/wp-json\/wp\/v2\/categories?post=3386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magu-swiss.ch\/en\/wp-json\/wp\/v2\/tags?post=3386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}